What is marketing by Dr .Philip kotlar Philip kotler is an American marketing author ,professor ,and consultant . Also known as father of modern marketing management(2005) , principles of marketing , marketing essential(1984). Kotler book of marketing management is widely used for textbook in marketing around the world . Philip kotler '" describes marketing as the science and art of exploring creating and delivering value to satisfy the needs of target market at a profit .
my name is chetan , i am mba student and the son of farmer . in pune university , a student who like to write blogs on different topics like marketing , social issues , agriculture and stock market.