What is marketing by Dr .Philip kotlar
Philip kotler is an American marketing author ,professor ,and consultant .
Also known as father of modern marketing management(2005) , principles of marketing , marketing essential(1984).
Kotler book of marketing management is widely used for textbook in marketing around the world .
Philip kotler '" describes marketing as the science and art of exploring creating and delivering value to satisfy the needs of target market at a profit .
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