Today we are living in digital era . All things from agriculture to IT are running with websites and digital marketing .Blogs , emails . social media posts is being crucial for promoting information to targeted consumers .And for that we need quality copywriters ,who able to transfer clear and concise information to targeted entity with great knowledge and convincing people to buy their products or services ..
in this blog we will discuss 3 points !
1) what is copywriting ?
2) what is AIDA in copywriting ?
3) and 11 golden rules for the copywriting ?
1) what is copy writing ?
Is art , creating appealing and writing content , to promote idea , product or services to social media campaign for mba student it's crucial for marketing skills , generating leads , social media , emails , customer engagement ,
2) what is AIDA in copywriting ?
in copywriting aida formula is so importent .
AIDA formula is recommended by experts in the copywriting .
AIDA formula used for grab people attention and get business through your quality content to the point , so they can take action accordingly .
AIDA formula we can use in :- sales pages
- blog posts
- facebook ads
- instagram ads
- google ads
- sales video skope
- A : attention :
- sales pages
- blog posts
- facebook ads
- instagram ads
- google ads
- sales video skope
- A : attention :
- attention specially contains eyecatching headlines ,video titles ,
- attention is so much important because Readers invest their quality of time to watch our content .
- if as a , copywriter you able to grab readers attention and turn this attention into the interest is ,important .
- I : interest :
- creating the sense of urgency , understanding customers pain points and creating strategy accordingly .for grabing customers interest you must have trending and fresh information .
- D : desire : in desire , mainly offering from business are included , how your product design , brand , quality,and benefits of product is considered ...
- If you added old customer reviews , or social media review , it may create smooth buying journey for the customer .
- A: action :this is the final step , where customers actually taking buying decisions, closing the deal ,yu must set eye catchy design , mentioning clear links ,videos, sells, discount , coupon codes ,helps a lot to closing the deal..
3) 11 Golden Rules for copywriters?
Example - 1) top 4 richest cricketes in india ,instead off rich cricketers in india ...
Example 2) top 1% students from iit bombay gets avarage salary of 50 lakh .
A) 7secrets
B) 10 ways
C) 8 tips
2) use " how to" in your headlines ?
Example -
how to use WordPress website ?
How to write a blog?
How to set up WordPress website?
3) flag a common mistake ?
As we know all human being are make mistake , understanding this mindset will help you to build a headline?
1) are you making this 10 common mistake while. Making the blog ?
2)5 common mistake while using Google analytics?
This tip will 100% help you in copy writing , because all human being knows ,they make mistakes !
4) Ask questions !
Asking questions in your headline help a copywriter to engage people?
Why you feeling nervous while giving presentation ?
5) use punctuation !
Using punctuation will help you to see
: create : your first blog
6) be ultra specific !
While Writing copy writing it is important to be a specific ,if your not specific people don't want to invest there quality time..
Example -
Bad website - sachin makes hundred !
Good website- sachin makes 49 th hundred at monali !
7) use 5 W..
This is very important point using 5 W in headline help a lot and create common questions for consumers !
Example
8)pay attention to your headline leanth !
Appealing image help consumers to understand the idea of your blog ..You can take image from..
1) stock snap
2) pixel .Com
3)Getty images
10) practice
As I mentioned firstly , being pro in copywriting takes time ...
Over the period you enhance your skill..
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